Work

The World Bank was preparing the Tunisian component of its ID4D digital identification programme. One question had no reliable answer: what does the population actually make of it, outside institutional circles?

I ran the assignment as mission lead, under two contracts awarded directly by the institution. A multilingual survey, then the coding and analysis of more than 3,200 posts to surface real perceptions, reservations included.

The findings fed into the ID4D programme. I also contributed to the Tunisia Human Capital Review.

• Data analysis
• Multilingual survey
• Public sector

Large Quebec integrators are short of developers and look for nearshore teams that can hold their standards: the same working language, the same quality bar, a time difference they can absorb.

I co-founded Access International to meet that need and I lead its teams: more than 25 people across development, data, CRM, user experience and security, working on Microsoft Dynamics CE, Power Platform, SharePoint, .NET, Java and React.

Repeat assignments for Cofomo and MSP in Quebec, the Quebec Ministry of Transport and Orange France.

• Nearshoring
• Microsoft Dynamics
• Team leadership

In the late 1990s Tunisian banks had neither a useful website nor an online audience. The job was not to make things look good, but to prove that a digital communication budget returned something.

I founded Access Content Agency in 1999 and have run it since: digital strategy, brand content, organic and paid search, social media, customer acquisition.

A client base rooted in banking, insurance and telecoms, with relationships measured in years rather than campaigns.

• Brand strategy
• Search
• Acquisition

Selling digital services into France from Tunis has a ceiling: many buyers want a counterpart established locally, on a French-law contract.

I co-founded Vivantro in Paris in December 2023 as the French subsidiary of Access International, and I drive its business development across France and Europe: IT consulting and digital transformation on Microsoft Dynamics 365, Power Platform and Azure.

The group now addresses the French market directly, with no intermediary.

• International development
• Consulting
• Azure