Skip to content
Mohamed Ali Elloumi

Career

Four companies running in parallel since 1999, an assignment for the World Bank and a double grounding in finance and management.

Professional experience

Since September 1999

Founder and President

Access Content Agency, Tunis

Digital communication agency, an early mover in North Africa.

  • Digital strategy, brand content, SEO and SEM, social media, customer acquisition.
  • Clients in banking, insurance and telecoms: BIAT, STB, ATB, QNB, Amen Bank, STAR Assurance, Amana Takaful, Orange Tunisie, Ooredoo.
Since 2019

Co-founder and Manager

Access International, Tunis

Nearshore IT services and digital transformation.

  • Leading more than 25 people across development, data, CRM, user experience and security.
  • Technologies: Microsoft Dynamics CE, Power Platform, SharePoint, .NET, Java, React.
  • International clients: Cofomo and MSP in Quebec, Quebec Ministry of Transport, Orange France.
Since December 2023

Co-founder

Vivantro, Paris

The French subsidiary of Access International.

  • IT consulting and digital transformation: Microsoft Dynamics 365, Power Platform, Azure.
  • Business development across France and Europe.
Since September 2008

Manager

Red Pepper Agency, Tunis

Digital communication agency working for export markets.

May — June 2022

Mission lead

World Bank (IBRD), Tunis

Two contracts awarded directly by the institution.

  • Analysis of citizen perceptions of digital identification in Tunisia under the ID4D programme: a multilingual survey and more than 3,200 posts coded.
  • Contribution to the Tunisia Human Capital Review.
2009 — 2010

Lecturer in digital marketing and analytics

IHEC Carthage, Tunis

Since 2005

General Manager, then shareholder

Live IT, Carthage, Tunis

Ran the TunisianCup, Tunisia’s video game tournaments, from 2005 to 2010.

  • I bought out the company’s shares in 2015-2016. I work with it today as an outside consultant.
March 2007 — March 2008

General Manager

abc webmarketing, Tunis

Offshore digital marketing agency, built as a Build-Operate-Transfer venture.

  • Assembled the team and ran operations, then transferred the agency to a French group after a year.

Skills

Project leadership

Steering committees, governance, risk management, Agile and Scrum.

Digital strategy

Brand positioning, multichannel marketing plans, CRM, analytics.

Finance and management

Accounting, financial control, budgeting, return on investment, pricing.

Applied artificial intelligence

Claude Code, Cursor, RAG, agents, language models, text recognition, natural language processing.

Management

Cross-disciplinary teams spread across Tunisia, France and Canada.

Data and automation

Automated reporting, sentiment analysis, AI processing pipelines.

Education

2021 — 2023

Executive MBA

Mediterranean School of Business, SMU

Specialising in CRM analytics and digital business transformation.

1995 — 1999

Master’s in management sciences, accounting

ISCAE, University of La Manouba

Languages

FrenchNative
ArabicNative
EnglishProfessional

Commitments

  • Chair Get’IT Tunisia, an association of Tunisian IT companies 2013 — 2015
  • Mentor Founder Institute 2016 — 2017
  • Co-founder and mentor Rahalet and Malls Connect Since 2026
  • Board member Tunisia-Japan Friendship Association